Even though there are plenty of people who, throughout the course of their driving career, will end up changing makes once, twice, or even multiple times, some brands — even some particular models — just have that appeal that keeps people coming back for more. You probably know people who are on their second or third of the vehicle they’ve been driving for years — it’s not all that uncommon. Recently a research firm called IHS did a 12-month study where they looked at which brands and models had the most customer loyalty, and wouldn’t you know it — four of our models here at Palmen Dodge Chrysler Jeep of Racine made the cut! Two were Jeeps, and there was a Chrysler and a Dodge. Which models were they, and what’s with all the Jeep owner loyalty? Find out more here. First of all, here are the four models:
Chrysler Town & Country — In the Non-Luxury Mid-Size Van segment, the Town & Country takes the top prize for owner loyalty. We can’t say we’re terribly surprised based on our own experience with T&C owners, but we might take issue with that non-luxury categorization — how many minivans do you know of with standard leather-trimmed seats?
Dodge Challenger — For the Non-Luxury Sport Mid-Size Car, of course the Challenger was a shoo-in. With its incredible performance, iconic styling, and reputation for quality and endurance, it’s not wonder Challenger drivers tend to be lifers.
Jeep Grand Cherokee — The Non-Luxry Mid-Size SUV segment was all wrapped up by the one and only Jeep Grand Cherokee. Why is it the most awarded SUV ever? A lot of reasons, but for drivers who keep coming back for more, it comes down to reliability and comfort.
Jeep Wrangler — It’s no secret that Wrangler drivers are a distinctive bunch — they even have their own wave — so it’s pretty clear that the model would find its way to the top spot of the Non-Luxury Compact SUV segment.
One of the main reasons for such Jeep loyalty, in our experience, is that Jeeps are among the most affordable to own, drive, insure, and maintain over time. For people who have been bitten by the Jeep bug, it’s hard to go back to anything else. Want to test drive one of our models here at Palmen Dodge Chrysler Jeep of Racine? Give us a call and we’ll get it set up.
