Jeep® is being recognized as a “Cult Brand” Honoree in 2018 by The Gathering, due to its courage and unconventional thinking, which allows the brand to achieve incredible brand engagement, creating a cult-like status. Let’s learn a little bit more about what that means here!
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What is The Gathering?
The Gathering is an exclusive summit that focuses on exposing the principles and practices used by the world’s most successful brands. Founded in 2013, the summit brings together respected thought leaders and executives behind dominating brands that achieve irrational loyalty and devotion from their fans. This year, Honorees alongside Jeep® include Beats by Dr. Dre™, Gatorade, Jack Daniel’s Tennessee Whiskey, Snickers®, PlayStation®, Vans®, and charity: water.
Why was Jeep chosen?
Most Jeep owners, fans, and enthusiasts can probably tell you the answer to that one, but Mike Manley, Head of Jeep Brand – FCA summed it up best here: “The global Jeep community is like no other. There is no other automotive brand that is so instantly recognizable and woven into the history of its home nation yet recognized around the world, and one that is protected with such a passion by its owners, fans and followers.”
Chris Kneeland, co-founder and Chair of the Brand Selection Committee for The Gathering also states that Jeep’s “marketing, product innovation and customer engagement are the best-of-breed and represent exactly how cult brands foster internal and external brand engagement.”
Jeep® vehicles offer class-leading capability, versatility, and craftsmanship for adventurous people. If you would like to learn more about Jeep or get behind any of our vehicles here at Palmen of Racine, you can browse our inventory and set up a test drive online today!
